Fusionbox Discusses The Importance Of Clean Code To Seo

There are many techniques that can be used to achieve higher search engine ranking, some noble and honorable, and others less so. However, many people don't know part of the foundation of SEO: clean code. For ease of understanding, let's split this into two concepts: * Search engine optimization, an action that is performed to make sure the site appears as close to the top as possible in the search engines. * Search engine optimizable. SEO-able means your site presents its information in a way that has maximum visibility not only to users but also to the search engines. Since search engine spiders can't see a computer monitor like humans can, they are actually just reading the HTML file which is the file that contains all the information on the site. The easier it is for the spider to understand the HTML file, the more of the information it understands, and the more likely it is to rank that site higher. What makes it easy for the spider to understand the HTML file? Clean code! In the early days of the web, designers had to include all presentation in the HTML file. This made it difficult for the search engine spiders to figure out what was content and what was presentation information. Then CSS (Cascading Style Sheets) was invented and suddenly, presentation could be handled in a separate file. In the early years of CSS, browsers had poor support for it, leading to designers falling back on HTML presentation, namely using tables for layout, which is against web standards. Even when browsers started offering better CSS support, since designers had been presenting websites with HTML for so long, many of them refused to change their ways. Fusionbox, a Denver web development company, recognized this and was an early adopter of CSS design. A second generation of designers sprung up, using a type program called a WYSIWYG (What You See Is What You Get) editor that lets the designer program without needing to touch or even know HTML or CSS. As useful as this sounds, it results in messy code. Designers skilled in HTML and CSS are rare. With WYSIWYGs being so popular, some designers don't even know what clean code looks like. So what can we conclude? * Clean code is the basis of a search engine optimized site; without it, no matter what fancy tricks you throw into it, search engines will never see it. * Hire an experienced web development company such as Fusionbox that will first focus on clean code, which will make all other SEO efforts more effective. To learn more about clean code and search engine optimization, visit the website for Fusionbox at www.fusionbox.com.


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About the Author:
About Fusionbox: Fusionbox, a Denver internet marketing agency, has helped companies create brand awareness, increase sales, and optimize operations through their websites since 2001. Our work results in a direct and measurable financial impact on your business. We were founded and built by a business strategist and programmer. That combination makes our work technically superior and gives us the expertise needed to solve your business challenges and increase revenues instead of just focusing on design. Fusionbox services include search engine marketing, web development, web design, and RIA development. We have offices in Denver and New Orleans. For more information, call 303-952-7490 or visit www.fusionbox.com.